It looks like the folks at the Hidden Magic company decided to go very literal equating their product with witchcraft. However, the inclusion of a women in a pointy witch hat, covering the very hair that we are to assume she used Hidden Magic on seems pretty counter-intuitive if you're trying to sell hairspray. I'm not a fan of the cape that she's wearing either since it pretty much blends into the background and makes it very difficult to figure out what she's doing. From that darling at the end of her sentence it would seem that the Hidden Magic witch talks like Zsa Zsa Gabor.
But at least there's the handy three paned demo of the hidden magic's powers on the bottom of the page to show us the way. You too can make your bangs look like a croissant.
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